Yesterday, I worked on a new court design for the Timberwolves, after seeing Zach Lowe rank them 26th in his Definitive NBA Court Design Rankings on Grantland. He made a strong case for its low rankings, but I took it a step further, suggesting the current design could actually be worse than 26th in the league; in my mind, it’s downright ugly. It doesn’t look at all right on television, and the idea is a lot cooler than it in person.
A lot of you enjoyed my new take on the court design, which I truly appreciate. But that was only a redesign of the current brand the Wolves carry now. As most of you know, over the years, the Wolves have slowly started to dissolve the original green from their color palette and have gone for more of a blue-silver-black look. There’s nothing wrong with it, in fact the Wolves growling logo is among one of my favorites in the league. The jerseys, on the other hand, have always some up a tad short (Although the sleeved zebra blacks are pretty rad but also puzzling).
I like the Wolves’ current brand but a tweak to the jerseys and a revolutionary court design would really amp up its appeal to the fans willing to buy tickets and merchandise, as well as league-wide. Since donning this two-tone court design for quite some time, I’d say the Wolves would be smart to implement some redesigning to the current brand in the next year or two, hopefully in sync with the development of a younger, more athletic, “ready to pounce” squad of Pups.
Now, there’s another alternative. Since slowly watching the green evaporate off from their ’90’s Starter jackets, fans have been begging to see the old logo/colors at some point in time. After all, retro is still in, and there’s a way to twist retro brands into a modern package. I found a design from Nicholas Giles-Lauer that attempted to do that by using the general feel of the old logo and its colors and spin it into the current secondary Wolves logo of today. Then I went and made some changes myself to it, and tried to go off of Atlanta Hawks’ “Pac-Man” logo. It’s not quite as simple as the Pac-Hawk but it does the job and does a great job of encapsulating the ’90’s Wolves in a more modern package. Take a look at them together:
Bringing the old feel and colors back, even for just a season, like they did with the Muskies theme, would mean a lot to the fan base. The original Timberwolves brand meant a lot to people because it’s what’s familiar when professional basketball came to the Twin Cities. The team would be doing its fans justice to bring it back, like I said, even for an intermediate period. And I wouldn’t hate if they came knocking for a little help (Wink wink!).
With a complete rebranding, everything must change. From the jerseys to the court design, everything Timberwolves would bring the iconic green back into play, and people would go nuts. Now, since I’m not quite skilled enough to design a jersey to my liking, I at least did go ahead and do one more court design for the retro-stamped modern Wolves:
With the original court design I did yesterday, I wanted to bring some edge back into the Wolves’ brand. They’ve always done at least something a little outside the box, but as the years have gone on, that’s started to mellow out a bit. A proposed “Greyed out” court would bring that mysterious appeal back into the team’s pocket, and I think would look damn nice in person (T.V. would have to be determined later).
But with this court design, the Wolves let the logo and the original team colors take center stage and actually tone things back a little to make the rebranding package stand for something other than being fierce and bold. I brought back the trees intentionally, and because you can always work a secondary logo from that kind of setting. Otherwise, the colors speak for itself, and it would become a rebirth for the Wolves in a simplistic style that has a modern touch.
I want to hear what you have to say. Of the proposed options above, which direction would you prefer to see the Wolves go in? Vote below!